We can help British business achieve competitive advantage by being at the forefront of both climate change mitigation and adaptation.
http://www.metoffice.gov.uk/corporate/pressoffice/2007/pr20071127a.html
Disrupting the Borg is expensive and time consuming!
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The only businesses they will help will be those involved in the scam like windfarm operators.
There PR firm is also writing for Saturday Night Live and Monty Python.
Is that why Saturday Night Live isn’t funny anymore?
They are telling the truth.
“some of the best weather and climate change science in the world” doesn’t mean it’s any good. It’s just that other people know even less than the Met Office: step forward Romm, Mann, the CRU, Pachauri, etc etc.
“We can help British business achieve competitive advantage”: yes, as British businesses will be perfectly aware that the Met Office will consistently provide the wrong forecasts. So just expect the opposite of what they say it’s going to happen, and you will be “at the forefront of both climate change mitigation and adaptation”.
Foreign-based businesses, naive to the ways of the Met Office, will instead believe in the forecasts and consistenly prepare for the wrong, thereby providing an additional competitive advantage to weather-aware Brits.
Excellent points!
I guess that is why the ministry of defense funds the MET office!