1. Make a wild prediction of disaster, get it to every press outlet in the world. Any forecast of doom automatically makes you an expert in the eyes of the press.
2. When your forecast fails to materialize, make a press release saying that “it is worse than we thought.“
And then go back to step 1
#3 Act arrogant an dismissive not answering questions while hand waving and whining that everyone is a denier and getting money from oil companies. 🙂
We know it’s worse than we thought but need more funding to find out exactly how MUCH worse!