The Discovery:
“The VEGEMITE brand has a history spanning nearly 90 years. Its story began in 1922 when the Fred Walker Company, which would later become Kraft Food Company, hired a young chemist to develop a spread from one of the richest known natural sources in the Vitamin B group – brewer’s yeast.
After months of laboratory tests, Dr. Cyril P Callister, Australia’s leading food technologist of the 1920s and 30s, developed a tasty, spreadable paste. It was labelled ‘Pure Vegetable Extract’.”
They were brewing so much beer, that there was a massive excess of bi-product brewer’s yeast which went into Vegemite. That’s why all us Aussies are “happy little vegemites.” Start em drinking beer early is what I say.
I do love the idea of a beer sandwich! That’s the best marketing idea I’ve heard in ages.
Have any of you ever tasted Vegemite? Vegemite has a disgusting taste. This is one of the biggest insults to an Australian PM in…in….in…. like FOREVER history. Whomever threw that sandwich was symboliicalythrowing dog pooh.
Dear SMS not many people outside of Australian like vegemite, i think we like it mainly because we grew up with it,you know it is good for you lots of vitamin B Try a little bit on toast not to thick and i think you come around.
That exactly what my wife tells me, who is Australian. She continually threatens to secretly spread it on some good bread when I’m not looking. Pretty effective threat, I toe the line.
It was just a sandwich, not a whole bottle, in case there is confusion, and it missed Gillard. It was a protest over the once-Australian product, Vegemite, being now owned by foreign interests.
In New Zealand the equivalent is marmite. The good news is Marmageddon is now over…which is bad news for vegemite sales since the Kiwis have been reluctantly buying it as a stopgap.
Not sure what would happen if we have a similar vegemite disaster here too. Maybe we Aussies’d all go mad and do strange things. Ok, stranger things.
Everyone hates her. And for good reason.
😆
waste of good vegemite
That face beckons loathing. And I couldn’t help but read the label. Yeast Extract? Nauseating.
Vegemite – made with beer! That’s why real Aussies love it. 😉
Beer? In a sandwich? A beer sandwich? Oh, that’s good thinking.
The Discovery:
“The VEGEMITE brand has a history spanning nearly 90 years. Its story began in 1922 when the Fred Walker Company, which would later become Kraft Food Company, hired a young chemist to develop a spread from one of the richest known natural sources in the Vitamin B group – brewer’s yeast.
After months of laboratory tests, Dr. Cyril P Callister, Australia’s leading food technologist of the 1920s and 30s, developed a tasty, spreadable paste. It was labelled ‘Pure Vegetable Extract’.”
They were brewing so much beer, that there was a massive excess of bi-product brewer’s yeast which went into Vegemite. That’s why all us Aussies are “happy little vegemites.” Start em drinking beer early is what I say.
I do love the idea of a beer sandwich! That’s the best marketing idea I’ve heard in ages.
It’s already been done. It’s called a barley sandwich.
A vegemite sandwich was the obvious choice, as vegemite is made to go with cheese.
Have any of you ever tasted Vegemite? Vegemite has a disgusting taste. This is one of the biggest insults to an Australian PM in…in….in…. like FOREVER history. Whomever threw that sandwich was symboliicalythrowing dog pooh.
Dear SMS not many people outside of Australian like vegemite, i think we like it mainly because we grew up with it,you know it is good for you lots of vitamin B Try a little bit on toast not to thick and i think you come around.
That exactly what my wife tells me, who is Australian. She continually threatens to secretly spread it on some good bread when I’m not looking. Pretty effective threat, I toe the line.
I don’t mind the taste, except for the extreme saltiness, and yes, I’m not an Australian.
It was just a sandwich, not a whole bottle, in case there is confusion, and it missed Gillard. It was a protest over the once-Australian product, Vegemite, being now owned by foreign interests.
Kraft foods is the villain of the story? How does Gillard impact the transaction?
Vegemite paste sandwiches my arse. Thank you, but no thank you, I prefer my barley sandwiches in a pint glass.
In New Zealand the equivalent is marmite. The good news is Marmageddon is now over…which is bad news for vegemite sales since the Kiwis have been reluctantly buying it as a stopgap.
Not sure what would happen if we have a similar vegemite disaster here too. Maybe we Aussies’d all go mad and do strange things. Ok, stranger things.