Dire messages about global warming could backfire and actually increase skepticism about climate change among the general public, according to a new study by a University of California at Berkeley social psychologist.
The study, which will be published in the January issue of the journal Psychological Science, says warnings about the potentially devastating consequences of global warming “threaten people’s fundamental tendency to see the world as safe, stable and fair.”
Author Robb Willer said people might respond to such warnings by disputing evidence for global warming and by cutting back on their plans to reduce their carbon footprint.
Those who read the positive messages were more open to believing in the existence of global warming and had more faith in science’s ability to solve the problem, but those exposed to “doomsday” messages became more skeptical about climate change, he said.
http://www.mercurynews.com/science/ci_16632503